This is one of the weirdest ads I’ve come across in a while! Ah Rajasthan, heh…

I was completely impressed by Danny Boyle and this movie. I can’t recall if I have ever seen a movie shot by a non-indian, or rather someone who did not grow up in India, capture India so completely and really see thru to it’s soul. This is a marvelous piece of work and if you have not seen it do so.


The official trailer…

In India, every year 1.1 million unborn baby girls die before they are born.

A disturbing print ad to raise awareness of female foeticide from Contract Advertising Mumbai, for The Aadhar Association’s, Stop Female Foeticide campaign, has won the Cannes Lions Award 2008.

Here’s the ad: